IKEA has confirmed it’s developing an augmented reality shopping app with Apple. Making its debut in the fall, the AR app will give customers a preview of how furniture will fit into their homes before ordering and building.
“This will be the first augmented reality app that will enable you to make buying decisions,” said Michael Valdsgaard, IKEA’s digital transformation leader.
Apple CEO Tim Cook said in a recent interview he was so excited about AR he wanted ‘to yell out and scream.’
“We’ve talked to IKEA, and they have 3D images of their furniture line,” he said. “You’re talking about changing the whole experience of how you shop for, in this case, furniture and other objects that you can place around the home”
Valdsgaard told Digital.di, “This will be the first augmented reality app that allows you to make reliable buying decisions… When we launch new products, they will come first in the AR app.”
Customers must take photos of their homes to use the app to position photo-realistic renders of Ikea products wherever they want – placing them ‘millimeter precise’ with sizes and lighting completely accurate, and 5-600 products at launch.
Ikea is using Apple tech to make an AR app that helps you size up furniture before you buy it https://t.co/dzGcdTTt9v pic.twitter.com/Qh5dbo0TZE
— CNET (@CNET) June 20, 2017
A tease of things to come, “place” a sofa virtually in your living room to decide on style, color and shape—then click to buy online and have it delivered.
Open-sourcing innovation with other designers, IKEA’s Design Days 2017 took place in Älmhult on June 7th and among many innovations, Ikea is wafting into the home decor space with new scents created in partnership with Swedish perfume brand Byredo.
Byredo founder Ben Gorham said in a post,
“I know most people have associations of visiting their grandmother’s house – whether it’s her perfume or the flowers or her cooking – smell is a very relevant part of the home. It creates a sense of comfort and security. We seldom speak of it and I think this project enforces that as well: getting people to think about smell. We’re trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong.”
IKEA said the “aromatic collab” could lead to a product that smells like the retailer’s Swedish cinnamon buns.
IKEA is also partnering with Virgil Abloh, founder of fashion brand Off-White, on a furniture collection targeting millennials.
It makes perfect sense that the company that led innovation in home furnishings would now lead the charge for scenting that space with a diversity of olfactory options.
The post Apple Powers IKEA Augmented Reality App appeared first on brandchannel:.
No comments:
Post a Comment