Culligan Hands Media and Creative Business to Fallon

Culligan has named Fallon its agency of record. The firm’s first project for the brand launches in early 2018 across TV, print, and digital.

Water solutions group, Culligan, has appointed Fallon its agency of record as part of a new investment to continue supporting the company’s operations. The Minneapolis-based agency will manage media planning and buying, strategy, and creative for the business.

The firm’s primary task is bringing awareness to the marque’s specialised water softening and filtration services. An upcoming campaign by Fallon aims to take the brand from a system consumers need to water they want in their homes and offices on all occasions.

The agency’s bundled creative and media operations afford Culligan an integrated offering that infuses traditional and digital media planning into core ideas and better support for individual dealers across business markets. The relationship officially begins in June.

The first initiative will debut in early 2018 across television, digital, and print. Fallon also has offices in New York, Los Angeles, London, and Praha in Czech Republic. The win comes on the heels of its expanded partnership with H&R Block in media and social strategy.

“We were immediately impressed by Fallon’s branding chops and strong understanding of our franchise model. The cross-disciplinary team showed us a world of possibilities that can truly advance our brand position,” said Larry Holzman, SVP, North American Franchise at Culligan.

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