Now that Chevrolet has withdrawn as the primary sponsor of the annual “Dream Cruise” on Woodward Avenue, another legendary Motown brand is stepping up its own presence in the week-long, mid-August celebration that draws thousands of old hot rods and their owners—as well as hundreds of thousands of observers and other fans—to the central thoroughfare of metropolitan Detroit.
Dodge is kicking off the city’s celebration of classic cars and car culture for the second straight year with a night of legal drag racing on Woodward, helping aging boomers see fulfilled something that most of them could only have hoped to get away with in their youth as cruisers.
Specifically, Roadkill Nights powered by Dodge will take over MI Concourse in Pontiac, Michigan, with drag racing and thrill rides, celebrity-showdown races and other family-friendly activities.
Attendees also will be able to check out the full potential, on the drag strip and via race simulators, of the 2018 Dodge Challenger SRT Demon. As the most powerful muscle car ever, with 840 horsepower and 770 pound-feet of torque, SRT Demon will be the new halo car for the Fiat Chrysler-owned brand that has doubled down on its performance chops in recent years and now wants to be almost totally defined by that attribute.
Even in an era of encroachment by emissions-friendly electric cars and thrill-killing self-driving features, there’s still a big place for car fans who want to steer their own vehicles, thank you—and lay plenty of rubber. The Woodward Avenue Dream Cruise welcomes them all.
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