Not wasting any time in the wake of McDonald’s exiting its longstanding Olympics sponsorship, the International Olympics Committee has announced a new type of partnership with another big name in American and global business: Intel.
Intel is bringing leading technology to the #Olympics – from drones to 5G. See the full announcement at https://t.co/PGWRAoqdN0. pic.twitter.com/PBJ4FEfNrJ
— Intel (@intel) June 21, 2017
“This partnership is a perfect match when it comes to our vision…building a better world through sport.” – Thomas Bach, IOC President pic.twitter.com/IavwcmznAq
— Intel (@intel) June 21, 2017
Intel will join the TOP (an acronym for “The Olympic Partner” program) Olympic partner team.
With Intel 360 Replay, fans of the #Olympics can experience every angle of the action in spectacular detail. Welcome to the future. pic.twitter.com/q7OpAcQ0Bb
— Intel (@intel) June 21, 2017
In addition to a love of sports, the deal promotes Intel’s leading technology to enhance enjoyment of the Games, primarily using its 5G platforms, virtual reality, 3D and 360-degree content platforms, artificial intelligence and even drones to enhance the games.
Big thanks to Olympian @KerriLeeWalsh for helping us introduce a future with #5G at our Worldwide Partnership announcement. #Olympics pic.twitter.com/CTWHVf51dd
— Intel (@intel) June 21, 2017
Meanwhile, the Games will offer an unparalleled global platform to showcase what Intel technology can do to transform the future of sports.
Welcome to the future of the #Olympics – where tradition and Intel tech come together for amazing new experiences. Now a Worldwide Partner. pic.twitter.com/esoNURwx5F
— Intel (@intel) June 21, 2017
The deal will begin with an activation at the Winter Games in Pyeongchang, South Korea, next year, where Intel technology will provide real-time VR viewing of the games. This will “provide fans the opportunity for a more immersive viewing experience from their own homes,” the companies said in a press release.
.@Bkrunner talks Intel #drone technology, and the possibilities they open up for new experiences at the #Olympics. https://t.co/IfP0eVnCEv pic.twitter.com/1Y5LCvRx7k
— Intel (@intel) June 21, 2017
And remember Intel’s drones at Lady Gaga’s Super Bowl halftime show? Intel drone light-show technology “will create never-seen-before images” in the sky as the deal goes on.
Innovative drone technology is just one of the amazing things we hope to bring to the #Olympic Games as a Worldwide Partner. pic.twitter.com/x3a29m2974
— Intel (@intel) June 21, 2017
Intel 360 replay technology will give fans a repeat of memorable Olympic moments from every angle. And TV viewers at home will get “front-row seat” experiences or be able to choose from many different vantage points in Olympic venues.
.@Bkrunner and IOC president Thomas Bach make it official – Intel is now a proud Worldwide Partner of the #Olympics. pic.twitter.com/5YLWeZVQsp
— Intel (@intel) June 21, 2017
“The power to choose what they want to see and how they want to experience the Olympic Games will be in the hands of the fans,” the companies said.
IOC president Thomas Bach tests out Intel True #VR w/ a livestream of the Flying Aces, from our #Olympics Worldwide Partnership announcement pic.twitter.com/FVZrz7bLos
— Intel (@intel) June 21, 2017
“We are excited to join the Olympic Movement and integrate Intel’s innovative technologies to advance the Olympic Games experience for fans around the world,” said Brian Krzanich, Intel’s CEO. “Through this close collaboration with the Olympic family, we will accelerate the adoption of technology for the future of sports on the world’s largest athletic stage.”
IOC president Thomas Bach presents @Bkrunner with an Olympic torch during our Worldwide Partnership announcement. #Olympics pic.twitter.com/1UNzXTTsYB
— Intel (@intel) June 21, 2017
The post IOC Sponsorship Puts Intel Technology on Olympics Stage appeared first on brandchannel:.
No comments:
Post a Comment