Wella Adds Colour to Global Brand with Sophie Turner

Coty has named Sophie Turner ambassador for Wella Professionals. She will represent the brand in global campaigns and debuts from July.

Coty has named Sophie Turner its global brand ambassador for Wella Professionals. Capturing the marque’s more than 135-year history, the partnership aims to inspire beauty enthusiasts and hair stylists to find their true colour through the power of transformation.

On the heels of the recent acquisition, the haircare giant sought to collaborate with a fresh face that would serve as an aspirational focus for its creative vision. Known to push style boundaries, while a force among fans, the actress proved the perfect fit for the role.

As a first move, she will appear in the North American summer/fall campaign for the EIMI styling line. She will embody the signature styles of Wella Professionals via the red carpet, and has already worn looks featuring products at several appearances in early 2017.

As ambassador, she will introduce new product innovations via multi-faceted public relations campaigns and appear in global marketing, print, digital, social, and in-store initiatives from July. The brand’s global artist, Sonya Dove, tied up with Christian Wood on the latest shoot.

“We are thrilled to announce Sophie as Wella Professionals ambassador. She’s a talented artiste who represents a generation of women who like to express themselves by wearing premium-looking, sophisticated hair colour,” said Laura Simpson, Chief Marketing Officer at Coty.

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