Monday, July 3, 2017

Brand News: 10 Things You Need to Know for Monday, July 3

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Porsche new 911

Porsche releases its most powerful “street legal” 911 to date, the GT2 RS, at the Goodwood Festival of Speed:


Tesla announces its Model 3 is ready for distribution.


Wimbledon launches messenger bot as it backs AI to ‘reshape’ tennis coverage while Rolex and Nike pay tribute to Roger Federer, seeking his eighth Wimbledon title.


Apple 11-minute film is shot by Michel Gondry on an iPhone:


Amazon promotes Prime Day return on July 11:


Volkswagen UK’s villainous “The Button” hypes Golf GTE:


Japan’s Lotte uses Happy Bench as a metaphor:


Qualcomm promotes putting the smart in smartphone:


Halo Top ice cream imagines what the devil would do:


Toyota’s largest Japan plant gets a radical makeover to prepare for SUV era.


Rakuten unifies its global brands.


Games company Fifth Journey taps George Takei as creative director.


Maria Grazia Chiuri, the first woman to lead Christian Dior, profiled by the New York Times on her first anniversary.


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