Tourists in San Francisco on October 6th received an eye-opening experience when it comes to distractions while driving. AT&T used its flagship store in San Francisco to demonstrate what can happen when people text while driving with a VR simulator experience.
In front of AT&T’s San Francisco store at One Powell Street, AT&T staged a prop vehicle and a virtual reality headset equipped with a smartphone, playing a simulated video of what can happen when a driver picks up a smartphone to read a text. The VR simulator has also been touring schools in California.
“It Can Wait” spokesman Christopher Johnston said one major goal of the VR simulator is to make distracted driving as socially unacceptable as drinking and driving: “We take the simulator all over the country and we remind everybody that no posts, no texts, no email, no selfie, is worth your life or somebody else’s life. Any message you get, it can wait.”
Even when you’re alone in the car, you’re never alone on the road. pic.twitter.com/BYj2ODRjYR
— It Can Wait (@ItCanWait) October 9, 2017
Part of the brand’s award-winning public service campaign that launched in 2010 against distracted driving, “It Can Wait” has garnered media attention, celebrity support from singers Demi Lovati and Tim McGraw, and also from the California Highway Patrol (CHP).
AT&T’s It Can Wait Driving Simulator has evolved over the years—some snapshots starting with 2012:
The #ItCanWait Virtual Reality Simulator is showing the dangers of #DistractedDriving in #Bakersfield. Thanks @LHS_Patriots and @SHRebels! pic.twitter.com/3v5DV38Dp9
— AT&T California (@ATTPolicyCA) October 27, 2016
AT&T’s 2017 IT CAN WAIT tour has 300 stops nationwide planned this year. Since launch, the campaign has spurred awareness of the dangers of smartphone distracted driving to nearly 90% of audiences surveyed and inspired nearly 20 million pledges to not drive distracted.
The CHP reports 85 deaths in a collision in 2015 where distracting driving was a factor, and 11,262 injuries.
Three new spots from the campaign:
A new law in California stipulates that drivers cannot have a cell phone in their hands while operating a vehicle. CHP officer Custodio Lopez said a collision can happen within a blink of an eye when it comes distracted driving: “You can either cause tragedy or be the tragedy.”
Unlike the autumn leaves, you can choose when to make a change. Take the pledge to never drive distracted at https://t.co/8KqtOHIFqp pic.twitter.com/CVl5h0GxJ0
— It Can Wait (@ItCanWait) October 7, 2017
The post AT&T Takes It Can Wait VR Simulator on the Road appeared first on brandchannel:.
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