As a late-night TV host and peripatetic entertainment entrepreneur, James Corden has been known to down a cup of java or two. Now he’ll have a brand sponsor for the activity in Keurig, which has tapped the Brit wit to promote its single-cup coffee makers.
The new “Brew the Love” campaign that Keurig launches this week on TV, digital and social channels sees Corden challenging “real-life coffee drinkers” to ditch their traditional drip brewers for the Keurig experience.
Armed with the new Keurig K-Select coffee maker, Corden and his Keurig crew show surprised coffee drinkers how easy the switch could be.
“As someone who’s up ’til all hours of the night for work, I have a real appreciation for great coffee,” Corden stated in a press release. “So, when Keurig approached me to be a part of their ‘Brew the Love’ campaign, I was all in.”
Keurig likes Corden because “his positive energy and captivating sense of humor is exactly what ‘Brew the Love’ is all about, and we’re excited to have him help us spread the word,” added Scott Moffitt, chief brand and beverage officer at Keurig.
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