Listerine Puts Ready Tabs Where the Mouth Is

Listerine has unveiled a new oral care category to support life on-the-go. For the release, the brand has put together a multi-channel push.

Listerine has rolled out a marketing campaign to support the debut of its latest offering, Ready Tabs. Mint-based, the solid-to-liquid tablet works as a breath freshener and lasts up to four hours. The product targets consumers whose lifestyles call for on-the-go solutions.

Ready Tabs takes forty seconds to deliver results. A user needs to chew for 10 seconds to turn the tablet from a solid to liquid and then swish for 30 seconds before swallowing. The mouth-cleaning remedy is crafted purely from food-grade properties, while alcohol-free.

Formulated to safely ingest, the new Listerine entry contains no mouthwash. Meanwhile, the push to promote Ready Tabs encompasses digital and television placements, with social media, PR, and in-store executions. The #ChewSwishSwallow spots can be viewed here:

1. What are Listerine Ready Tabs?
2. How to Get Rid of Bad Breath After Eating
3. Street Swishing for Fresh Breath
4. Whoa! Now It’s Liquid

“Now consumers can have a clean feeling even if they’re not near a sink. We are changing the way they think about their everyday oral care routine with a form that’s completely new to the market,” said Sissy Urista, Senior Commercial Director of Listerine.

The article Listerine Puts Ready Tabs Where the Mouth Is appeared first on World Branding Forum.