Zendaya will appear in a global campaign for the TommyXZendaya collaborative collection designed in partnership with Tommy Hilfiger.
Tommy Hilfiger has named Zendaya its latest global women’s ambassador. The actress—who recently starred in the Spider-Man: Homecoming and The Greatest Showman films—is scheduled to appear in the fashion marque’s media campaign debuting in spring next year.
Reflecting the brand’s strategic commitment to expanding its women’s businesses worldwide, the television star will work with the American designer to create the TommyXZendaya capsule collection. The range will feature her own sense of style to capture fans.
“I love to collaborate with people passionate about making their dreams a reality and who inspire the next generation. Zendaya has become a global icon, using fashion to make bold statements. Our capsule collection will fuse her eclectic style with the Americana spirit of our brand,” said Hilfiger.
The partnership underscores the vision of Tommy Hilfiger to collaborate with icons who share the brand’s spirit and values of breaking conventions and celebrating diversity.
The article Tommy Hilfiger Welcomes Spring with Zendaya appeared first on World Branding Forum.
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