Wednesday, December 5, 2018

Columbia Sportswear Unveils Star Wars Parka

The Empire Crew Parka by Columbia Sportswear is a limited-edition jacket inspired by Star Wars: The Empire Strikes Back cast and crew.

Columbia Sportswear has unveiled its Empire Crew Parka inspired by Star Wars. The limited-edition entry is based on the original The Empire Strikes Back cast and crew featured in various scenes filmed on the iconic ice planet, Hoth. The themed jacket will be sold online on 7 December 2018.

Columbia Sportswear worked closely with Lucasfilm to capture such authentic details as the bold blue aesthetic, shoulder stripes for heightened visibility during blizzards, a fiery Darth Vader chest patch, customisable name plate over chest pocket, and Star Wars logos—paying homage to key film elements.

Waterproof and breathable, the parka incorporates weather-defying technologies developed by Columbia Sportswear to protect against extreme winter conditions. It also delivers an adjustable hood with removable faux-fur trim, a two-way collar, comfort cuffs, wrist zips, and multi-use pockets.

The unisex statement piece will also be available at select retail locations in the United States, Canada, Europe, Hong Kong, China, Japan, and Korea. Fans have the opportunity to purchase one of 30 units autographed by Luke Skywalker actor, Mark Hamill, who will also assist with raising funds.

The proceeds will be channelled towards education initiatives close to his heart to include college access programmes and scholarships. The Columbia Sportswear creation will be accessible to shoppers in the cities of Portland, Oregon; Buena Vista, Florida; Seattle, Washington; and New York.

The article Columbia Sportswear Unveils Star Wars Parka appeared first on World Branding Forum.

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