Foot Locker Takes Nike Home for the Holidays

Foot Locker is collaborating with artistes and athletes from three US cities for the launch of the Home & Away sneaker collection from Nike.

Foot Locker has released its exclusive line-up of hot December drops from Nike, featuring unique lifestyle sneakers. With the roll-out of the Home & Away collection and extension of its Discover Your Air push, the focus is on the 20th anniversary of the Tuned Air silhouette.

Celebrating the sneaker communities of Houston, Atlanta, and Miami, the new collection spotlights such colourways as the Nike Air Max 95, Air Force 1 Hi, and Air Max Plus. These pay homage to the featured cities and highlight the essence of each of the destinations.

Foot Locker has enlisted six notable musicians and athletes. They will represent their cities via exclusive digital content. The cast includes Maxo Kream and Dallas Keuchel (Houston); Denzel Curry and Hassan Whiteside (Miami); and YFN Lucci and Calvin Ridley (Atlanta).

The brand will also work with Kream to recognise Houston in a series of giveback moments to energise the community, ranging from schools to barber shops. The digital impressions run today and tomorrow. The concept continues in 2019 with the addition of further cities.

“From iconic silhouettes to bold colourways and great storytelling, we continue to serve as the premiere destination for sought-after drops, style, and self-expression, for the holiday season and beyond,” said Patrick Walsh, VP of Marketing for Foot Locker North America.

The article Foot Locker Takes Nike Home for the Holidays appeared first on World Branding Forum.