Hallmark Reinvents Season with Paper Wonder

Hallmark has released a new collection of greeting cards called Paper Wonder, which features over 20 designs across five different formats.

Hallmark has rolled out its Paper Wonder collection of greeting cards in time for the holidays. Developed to combine clever folds, surprising pops, and artistic details, each variant reveals an intricate scene with the aim to inspire revellers to spread some festive cheer amongst friends and family.

Adding a fresh dimension to Christmas wishes, Paper Wonder shares a unique story through memorable artwork that allows the card to double as a holiday decoration. Available everywhere Hallmark products are sold, the craft capsule entails more than twenty designs in five different formats.

In conjunction with the launch, the brand has conceived a national marketing campaign led by a television commercial set to debut via the Hallmark Channel. The video has gone live on YouTube. Other promotional executions span radio, streaming, digital, social media, and influencer advertising.

“People look to us this time of year as a way to connect with loved ones. Paper Wonder cards are the perfect way to show someone how much you care with a special and personal touch that can be displayed and remembered throughout the holiday season,” said Lindsey Roy, CMO for Hallmark.

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