Edward Sullivan Public Blog
Monday, August 11, 2025
Choose a Brand Name Like You’re Hiring a CMO
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A name has work to do. Create a job description for it. It’s natural to put together a list of asks for your name that includes things li...
Friday, July 18, 2025
TASER Name Origin
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TASER is an acronym for “Thomas A. Swift’s Electric Rifle”. The name is a tribute to Victor Appleton’s 1911 book, “Tom Swift and his Electri...
Thursday, June 5, 2025
Want To Create A Breakout Brand Name? Don’t Be A Literalist.
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This is the most overlooked, counterintuitive truth in naming – the biggest hurdle to adopting a powerful name is the gulf between the w...
Tuesday, February 4, 2025
Why is GoDaddy a Despised Brand?
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Is it because: 1)They are domain squatters who drive up the price of starting a business? 2) The company was built on a long history of mi...
Monday, December 30, 2024
Artisanal Snowflakes Falling in Brooklyn
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Wednesday, November 20, 2024
Choose a Brand Name Like You’re Hiring a CMO
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A name has work to do. Create a job description for it. It’s natural to put together a list of asks for your name that includes things li...
Thursday, October 10, 2024
If you really want to get ahead in life, do these 5 things before you turn 30
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Ever wonder how some people reach massive success in their 30s and 40s, while others seem to be playing catch-up? The truth is, what you do...
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