New campaigns, CEO moves, Hollywood’s expanding ethics crisis and more in our Friday round-up.
Alibaba invests $15 billion in AI research & development.
Amazon‘s Thursday night NFL franchise attracts curious brands.
Amazon Studios head suspended following sexual harassment allegations as Weinstein Company crisis roils Hollywood.
Heineken positions Blade as “Nespresso for beer.”
HSBC names new CEO as Hostess Brands CEO retires and Samsung Electronics CEO quits while Ralph Lauren refuses to let go of his namesake brand.
IKEA Hong Kong features lost toy dog; Tile features lost panda:
LinkedIn opens native video to sponsors including Vodafone.
Los Angeles County‘s Metropolitan Transit Authority releases loopy “Metro Manners” PSA series.
Mastercard promotes Masterpass in the UK:
McDonald’s Singapore brings back popular Samurai Burger:
The New York Times and other publishers expand experiential marketing.
Ovation launches a digital travel channel in Journy.
Introducing @JournyNow, The Travel-Lifestyle App.
Discover series that will inspire you to follow your wanderlust.
Powered by Ovation. pic.twitter.com/S5z1bZKvAq— Ovation (@ovationtv) October 12, 2017
RBC brings AI to its mobile banking app.
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The post Brand News: 10 Things You Need to Know for Friday, October 13 appeared first on brandchannel:.
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