The first Brandemonium conference and festival took over downtown Cincinnati, Ohio, from Oct. 11-14. The so-called “SXSW for Branding” sparked the imagination of attendees and locals with immersive events and activations, along with keynote speakers including Google President of Brand Solutions Kirk Perry, Seth Godin, Target EVP CMO Rick Gomez, former Procter & Gamble Chief Marketing Officer Jim Stengel and many other marketing luminaries.
brandchannel Editor-in-Chief Shirley Brady spoke with the event‘s co-founder, Bill Donabedian, to learn more about what inspired it in a conversation at the event.
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