Monday, November 6, 2017

Brand News: 10 Things You Need to Know for Monday, November 6

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Netflix‘s Stranger Things premiere drew more than 15 million viewers as season 2 averages 8.8 million viewers.

Amazon discounts other sellers’ products as holiday heats up.

Instagram‘s style director Eva Chen shares best practices.

Kroger announces private-label fashion brand.

Netflix‘s Stranger Things premiere drew more than 15 million viewers as season 2 averages 8.8 million viewers.

T-Mobile ends merger with Sprint, which signs a deal with Altice and sees owner SoftBank increase stake.

Vans CEO explains universal appeal.

adidas collab and reunion with N*E*R*D—Pharrell, Chad Hugo and Shay Haley—at ComplexCon on Saturday brought out sneakerheads:

Ben & Jerry’s hosted “Pathway to Paris” concert at Carnegie Hall on Sunday night to raise support for the Paris climate change agreement, featuring Joan Baez, Cat Power, Patti Smith and others:


CAMPAIGNS:

Asda releases its Christmas campaign:

Debenhams teases #YouShall holiday campaign with part one of ad:

eBay highlights philanthropy in Everyday Heroes campaign:

Farmers Insurance finds a next-door Santa:

Infiniti‘s Start Your Own Legacy campaign features forgetful parents:

JetBlue launches Check-in for Good campaign:

Kia puts the Stinger through its paces:

Mercedes-Benz woos G Class owner stories with #strongerthantime:

Samsung lobbies Apple users to switch:

Target‘s Hearth & Hand with Magnolia debuted Sunday:

Uber appeals to consumers in Bangkok, Thailand with a fun spot:

Zappos shares real customer stories in new campaign:


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