Tuesday, November 7, 2017

Brand News: 10 Things You Need to Know for Tuesday, November 7

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adidas personalized shopping app

Adidas shuns TV ads to launch a personalized shopping app, as revealed at Salesforce‘s Dreamforce 2017, where Google announced a CRM partnership and will.i.am revealed his voice CRM platform.

Airbnb and ANA All Nippon Airways promote Japanese travel.

Apple awarded $120m in slide-to-unlock battle with Samsung.

The Coca-Cola Company and Intelsat are bringing satellite-enabled Wi-Fi services to remote communities across Africa.

Disney held talks to acquire the assets of 20th Century Fox.

DoubleTree sees payoff of warm cookie campaign.

Saks Fifth Avenue will stream 11/20 unveiling of holiday windows celebrating 80th anniversary of Disney‘s “Snow White and the Seven Dwarfs” in partnership with Mastercard.

Tiffany sells a $1,000 tin can among other “Everyday Objects.”

Uber pledges $5m to fight sexual harassment.


CAMPAIGNS:

Amazon UK’s Christmas advert:

HP aims to reinvent gifting:

M&S holiday ad features Paddington Bear:

Xbox One X launched Monday night in New York, promoted by partners including the latest Gaten Matarazzo (Stranger Things’ Dustin) spot for Verizon FiOS:

USPS saves Christmas for one kid and his bear:


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