Condé Nast is shuttering the print version of Teen Vogue and eliminating 80 jobs across all divisions, a 2.7% reduction of the company’s 3,000-employee workforce in a massive attempt to cut costs.
Rumors have circulated that Teen Vogue would go digital-only since 2015, and the magazine reduced its frequency to quarterly this year, down from nine issues in 2016.
Presenting the stars of The Icons Issue: @amandlastenberg, @KaiaGerber and @milliebbrown https://t.co/tQHa8Opv3Q pic.twitter.com/PYCyX5G28G
— Teen Vogue (@TeenVogue) August 17, 2017
The teen fashion title, which launched in 2003 as the kid sister to Vogue, gained national attention in the past year due to its criticism of President Trump and political coverage and as of October, average monthly unique visitors for the year were 8.27 million, according to comScore, up from 1.4 million in April 2015.
The cutbacks at Condé Nast, first reported by WWD, are a result of the publisher’s “worst-performing divisions and magazines” and those budgets being slashed by up to 20%.
Teen Vogue’s digital business, however, is prospering, and Condé Nast said the company may publish “reimagined special issues timed to specific moments” in print in the future.
“Teen Vogue has experienced tremendous audience growth across its digital, social and video platforms this past year. We are aggressively investing in the brand and all of its consumer touch-points, including events like the upcoming inaugural Teen Vogue Summit next month in Los Angeles.”
Scenes from the Minneapolis Meetup! Tell us your story Dec 1-2 at the #TeenVogueSummit in LA. Info at https://t.co/HwtjYjsoz5 pic.twitter.com/Bqms9837Uq
— Teen Vogue (@TeenVogue) November 3, 2017
Condé Nast isn’t in downsizing mode—witness the recent launch of Them, the LGBTQ-focused digital publication named for a gender-neutral term used in the LGBTQ+ community.
“We’ve been reimagining our titles and creating new ones to more broadly reflect our culture today,” said Anna Wintour, Editor-in-chief of Vogue and artistic director of Condé Nast. “Them is a perfect example of how we’re thinking differently about our audiences.”
Across its other print titles, Condé Nast will reportedly reduce the frequencies of GQ, Glamour, Allure and Architectural Digest, dropping from 12 to 11 issues per year, while W and Condé Nast Traveler will go from 10 to eight issues a year. Bon Appétit will trim from 11 issues to 10. Untouched by the planned print cuts: Vanity Fair, Vogue, Wired, Brides and The New Yorker.
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