Designing Joy: 5 Questions With Target Chief Creative Officer Todd Waterbury

Target’s Chief Creative Officer Todd Waterbury recently sat down with Interbrand Chief Creative Officer Andy Payne to talk about the retail brand’s approach to creativity, inspiration and design. “We believe deeply in the power of design to differentiate ourselves, and we are focusing that discipline and that skill around our own brands,” Waterbury told Payne.

In a conversation during the recent 2017 Best Global Brands Summit in New York, they chatted about Target’s 12 new private labels (such as Cat & Jack and Hearth & Hand With Magnolia) launching this year; the importance of inclusivity and empathy to its brand; elevating the customer experience; partnering with Pinterest on visual search; pioneering design collaborations and pop-up retail experiences; the importance of joy and discovery to customers—and how he feels about ‘Tarjay.’

Find out more in their conversation below:

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