Apple has released its 2017 holiday ad — “Sway,” featuring airpods (which stay in place despite some impressive acrobatics) and Apple Music, via the song “Palace” by Sam Smith.
Here’s how it compares to the last few years of Apple holiday ads, from the “Get a Mac” era starring John Hodgman and Justin Long to the music of Stevie Wonder:
2016’s “Frankie’s Holiday” warmed hearts with a lonely-turned-festive Frankenstein:
2015 brought musical legend Stevie Wonder singing a duet of “Someday At Christmas” with Andra Day:
2014 inspired “The Song,” in which a teen used Apple devices to record a duet with an old recording by her grandmother:
2013’s “Misunderstood” saw another teen use Apple tech (his iPhone) to capture the holiday spirit in a stealth video with Cat Power’s cover of “Have Yourself a Merry Little Christmas”:
2012 covered another holiday classic as “I’ll Be Home” promoted the iPad and iPad Mini with a girl’s ukulele ditty for grandpa:
2011 promoted the iPhone 4S with “Siri Helps Santa”:
2010 featured the iPhone 4 in “Under the Covers” with the Nat King Cole holiday classic, “The Christmas Song”:
2009 plugged the iPhone 3GS with “12 Days of Christmas”:
2008 spoofed the “I’m a Mac” commercials with “Tree Trimming,” a Claymation spot featuring John Hodgman and Justin Long:
…which followed the opening video at MacWorld 2008:
2007’s “Get a Mac” also featured Claymation versions of Hodgman and Long:
2006 was brassier than today’s heartfelt ads, featuring a chorus line of products:
2005 was another product showcase, set to “Jingle Bell Rock”:
Which one was your favorite?
The post From Sway to Stevie: Enjoy 13 Years of Apple Holiday Ads appeared first on brandchannel:.
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