Global financial leader Allianz is the world’s largest insurance company in addition to being the world’s largest financial services company—so it’s no surprise that Allianz is also a Best Global Brand, ascending into the top 50 most valuable brands with a brand value increase of six percent.
At Interbrand’s recent 2017 Best Global Brands event in New York we interviewed Jean-Marc Pailhol, Allianz’s Head of Group Market Management and Distribution, who has helped engineer strategic partnerships including sponsoring Formula E Racing, a five-year deal with The Drone Racing League and acquiring naming rights for the home stadium of Italy’s Juventus football team.
Pailhol told us about the strength of the Allianz brand from the inside out—how its internal structure fosters a stronger, collaborative workflow—and engaging employees for growth. Watch the interview below and click here to see more interviews from Interbrand’s 2017 Best Global Brands event.
The post Insuring Growth: 5 Questions With Jean-Marc Pailhol, Allianz appeared first on brandchannel:.
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