Nike pays tribute to Kobe Bryant jersey retirement, Twitter and Facebook look to build trust—and more:
Amazon may have decided on Atlanta as location of its new HQ.
Amtrak is under fire for high-speed train accident that trebled the speed limit and led to passenger deaths and injuries.
Diesel loses creative director Nicola Formichetti.
Dole Foods attracts possible buyer: Belgium’s Greenyard.
The Economist sees pay-off of YouTube video marketing.
Facebook takes a stand on “engagement bait” (and releases transparency report) while Twitter cracks down on extremism and hate speech as both brands seek to boost trust with users.
The FTC calls for “common sense” in ad disclosures.
Morton Salt launches #EraseFoodWaste campaign.
If we ask so many questions about our food, shouldn’t we ask why 40% of it goes to waste? Join the movement to #EraseFoodWaste. pic.twitter.com/wN6YxTgsxa
— Morton Salt (@mortonsalt) December 18, 2017
Toys ‘R’ Us, already under bankruptcy protection, may close more than 100 stores amidst disappointing holiday sales.
Victoria Beckham looks to Target and Reebok licensing deals to shore up sagging empire.
Los Angeles Lakers legend Kobe Bryant retires both of his jerseys, inspiring limited edition Air Force 1 design and three tributes by Nike that dust off the Kobe and LeBron puppets:
The @Nike Kobe Puppets are ready for their moment. #Ko8e24 #8v24 pic.twitter.com/sm6kwdikHx
— Los Angeles Lakers (@Lakers) December 18, 2017
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The post Brand News: 10 Things You Need to Know For Tuesday, December 19 appeared first on brandchannel:.
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