Apple apologizes for older iPhone batteries and performance and offers $29 battery replacements. Apple also sees Italian clothing company win right to use Steve Jobs’ name.
Chinese consumers’ evolving tastes create opportunity for brands.
Instagram will now add recommended posts to your feed.
Phoebe Philo leaving Céline is the latest in a string of shake-ups for luxury fashion brands this year.
SoftBank agrees to buy major stake in Uber.
WeWork China rival drops its plan to use UrWork name.
CAMPAIGNS:
Allstate brings back Mayhem:
I’m a lightning rod, what are you? #ResolutionsAreMayhem pic.twitter.com/FfGe4cgup9
— Mayhem (@Mayhem) December 27, 2017
Fitbit continues customer storytelling with #MyReasonIs:
Gatorade inspires via coach pep talks:
Kia Motors looks back on 2017 as a year of passion and love and releases a post-Christmas spot, ‘Thought of me,’ featuring a song created by Zach Holmes:
NBA star Yao Ming makes a PSA to alert China about ivory ban:
Oakley‘s “Obsession” is quality:
Steph Curry, Chance the Rapper and Barack Obama appear in PSA for My Brother’s Keeper alliance:
Yahoo promotes the out of office feature:
Click here for previous news roundups … sign up for our free daily newsletter … and send brand news and tips to editor@brandchannel.com or ping us on Twitter, Facebook or LinkedIn.
The post Brand News: 10 Things You Need to Know for Friday December 29 appeared first on brandchannel:.
No comments:
Post a Comment