Besides its reputation for high quality food and service, one of the key brand pillars for Chick-fil-A has been a faith-based refusal to open its doors on Sundays because it’s the Christian Sabbath.
But in a spirit of altruism and lending a helping hand at a trying time of year, Chick-fil-A CEO Dan Cathy opened on Sunday to come to the aid of travelers who were stuck by the power outage at Atlanta’s Hartsfield International Airport.
Atlanta-headquartered Chick-fil-A served about 2,000 meals to passengers, according to the airport’s Twitter page, where Mayor Kasim Reed thanked Cathy for opening its doors and hearts.
Update: Power has been restored to Concourses A, B, F, T and the @ATLairport atrium. We have provided 2,000 meals so far. Special thank you to Dan Cathy and @ChickfilA for their support. #atlairport
— Kasim Reed (@KasimReed) December 18, 2017
It’s rare for Chick-fil-A to break its own rule; it even kept the lights off Sundays at Mercedes-Benz Stadium, the new home of the NFL’s Atlanta Falcons. However, in times of crisis it knows when to step up. Last year, for example, the company directed its Orlando-area employees to work on a Sunday following the mass shooting at the Pulse nightclub there.
Chick-fil-A’s website explains the roots of the longstanding policy by founder Truett Cathy as a day off so that management and “employees could set aside one day to rest and worship if they choose—a practice we uphold today.”
But as the brand notes in a different context on its Twitter feed, ’tis the season for simple acts of kindness.
‘Tis the season for simple acts of kindness. https://t.co/kV9uyPB0MK
— Chick-fil-A, Inc. (@ChickfilA) December 13, 2017
The post Chick-fil-A Breaks Its Sunday Rule to Aid Stranded Fliers in Atlanta appeared first on brandchannel:.
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