Friday, December 29, 2017

How to Strategically Name Your Business and Get People’s Attention

A friend in the Midwest clued me into a new food delivery service launching in Indianapolis, Columbus, and Kansas City. It sounded good because the company cooks meals exclusively for just-in-time pickup so everything is hot and fresh, has lots of healthy options, and meets customers curbside, so there’s no delivery fee. I liked it.…

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