A year ago, Samsung sponsored uber-vlogger Casey Neistat’s then-ultimate Christmas stunt: flying over ski slopes dressed as Santa Claus, pulled aloft by a massive drone.
Watch My New Movie!!!!! HUMAN FLYING DRONE — https://t.co/TWUd9mO1hO pic.twitter.com/YFQ9obOXlV
— Casey Neistat (@CaseyNeistat) December 20, 2016
Still a Samsung brand ambassador, Neistat has dusted off the Santa suit and giant “human flying drone,” only this time they’re flying indoors, and for a great cause. The Boys & Girls Clubs of Greater Milwaukee, to be exact.
we turned an abandoned shopping mall into a willy wonka winter wonderland. and we shared it with 100 kids — https://t.co/YaysHImvfs pic.twitter.com/LXYQzwtmyi
— Casey Neistat (@CaseyNeistat) December 18, 2017
Neistat and some fellow YouTube creators helped turn an abandoned shopping mall into a winter wonderland, and invited over 100 kids—armed with their new Samsung gear—to take it over and make their own vlog.
Neistat and his team edited the footage, turning it into a holiday video for Samsung U.S. that has garnered more than 2 million views in its first 48 hours.
This.is.amazing! @caseyneistat: THANK YOU! #greatfutures https://t.co/OEb1vep0FG
— Boys & Girls Clubs (@BGCA_Clubs) December 18, 2017
The response has been overwhelming, but none match the gratitude of the organization whose young members were given a gift that keeps on giving: creativity, self-confidence, fun and a glimpse into their own #greatfutures — perhaps as creators in their own right, where they can be—and express—themselves, and where what they have to say counts.
Naturally, the kids made a thank you video with their newfound skills as vloggers:
We're so grateful to @CaseyNeistat & @Samsung for bringing a real-life 'Winter Wonderland' to our Club members. We will never forget this amazing holiday treat!
We have a special message to let Casey to know just how much this meant to our Club kids: https://t.co/U8Yvw66ddH pic.twitter.com/HWcEBxeNPf
— Boys & Girls Clubs of Greater Milwaukee (@BGCMilwaukee) December 18, 2017
thank you so much for this. ps – you guys are really good at making videos!!! this is pro https://t.co/x6NPTmLjlf
— Casey Neistat (@CaseyNeistat) December 20, 2017
Some reactions, starting with Samsung U.S. president Tim Baxter:
Way to go @CaseyNeistat boys and girls club great program. Samsung thrilled to play small part.. https://t.co/jTHfa6zMW9
— Tim Baxter (@Timbaxter1) December 19, 2017
thanks for supporting creators tim. means a lot to the community. https://t.co/KwzZtxr8bb
— Casey Neistat (@CaseyNeistat) December 19, 2017
Bravo, @CaseyNeistat – hell of a job with this winter wonderland.https://t.co/CZkhfvwRjd
— Alexis Ohanian Sr. (@alexisohanian) December 20, 2017
So happy to have been a part of this amazing video ❤️ Thank you @CaseyNeistat & @SamsungMobileUS for making it happen ►►► https://t.co/tS3Ym4lYM7#HappyHolidays pic.twitter.com/66gnuoHq5Y
— Safwan Ahmedmia (@SuperSaf) December 18, 2017
This was amazing!!! Good work to @CaseyNeistat and his team https://t.co/O0I86dKrVs
— Tanner Fox (@tannerfox) December 18, 2017
NBD. I’m just a grown man crying in a coffee shop… Thank you, @CaseyNeistat & @samsung for tugging on my ❤️ strings: https://t.co/JdJRGsyXjx
— Zach McNair (@zachmcnair) December 18, 2017
Watch what happens when @CaseyNeistat surprises some fantastic kids. (I’m not crying, you’re crying.) https://t.co/zl4m9TN7QV
— Chris Sacca (@sacca) December 18, 2017
this is the power of the creative generation. Youtube should realize that this is what is possible, and support it wholeheartedly!!! Amazing video @caseyneistat !!! you're truly my hero! https://t.co/LrpwdyWwRE via @YouTube
— Jar-Bear (@jaron_official) December 18, 2017
This by @CaseyNeistat and his fellow @YouTube crew … along with @Samsung did something incredible this holiday season: https://t.co/5NHQS64yaV I don't know about you but this tugged at my heart strings big time. I may have shed a few tears. Beautiful.
— Lucas Tetrault (@LucasTetrault) December 18, 2017
This is one of the most unique and incredible examples of giving someone the gift of Christmas. These kids will never forget that experience – great job, Casey! https://t.co/sFTrJJohgi
— Erik Finman (@erikfinman) December 19, 2017
And don’t miss the making-of video:
Here is the “Making Of” the Epic holiday video I did with @CaseyNeistat https://t.co/FWlWtZ5VLT all I want for Christmas is a retweet
— Jesse (@Jessewelle) December 19, 2017
The post Samsung and Casey Neistat Take Holiday Campaigns to New Heights appeared first on brandchannel:.
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