Apple showed up at the 2018 Grammy Awards on Sunday with a series of ads for HomePod, its new intelligent home assistant and speaker, featuring music by Kendrick Lamar, Big Boi, Lizzo and Hembree:
“HomePod: Distortion” — HomePod. A breakthrough speaker. The ultimate music authority. An intelligent home assistant.
Song: “Holy Water” by Hembree.
“HomePod: Bass” — HomePod. A breakthrough speaker. The ultimate music authority. An intelligent home assistant. Song: “Ain’t I” by Lizzo.
“HomePod: Equalizer” — HomePod. A breakthrough speaker. The ultimate music authority. An intelligent home assistant. Song: “All Night” by Big Boi.
“HomePod: Beat” — HomePod. A breakthrough speaker. The ultimate music authority. An intelligent home assistant. Song: “DNA” by Kendrick Lamar.
…while two Animoji ads for the iPhone X featured lip-syncing to Childish Gambino and Migos:
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