Friday, January 12, 2018

Brand News: 10 Things You Need to Know for Friday January 12

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Pepsi teases Cindy Crawford Super Bowl 2018 ad

NBC sees $1.4 billion in Super Bowl ad bookings (with Olympics winter games media buys) as Pepsi teases the return of Cindy Crawford to the Super Bowl:

Facebook‘s news feed changes and focus on conversation-starters (and localized city feeds) present a challenge to media brands as Facebook CEO Zuckerberg joins other business leaders in protesting threat to DACA program.

Dropbox files IPO paperwork valuing company at $10bn.

FCA shifts Ram production from Mexico to U.S.

GM plans 2019 autonomous car with no steering wheel or pedals.

BMW Group details its #1 global premium automaker status.

KFC Canada announces Bitcoin Bucket stunt.

Lacoste is now accepting Alipay payments as Wells Fargo integrates Fitbit Pay.

Virgin America is no more as Alaska Air rebrands the fleet.

Walmart shrinks Sam’s Club retail footprint.


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