PepsiCo reveals dual-branded Super Bowl ad teaser with Morgan Freeman and Peter Dinklage for new products Doritos Blaze and MTN DEW ICE.
Apple plans to give customers more control over aging batteries and boosts U.S. investment and job creation “to help America” as it pays $38 billion in foreign taxes and plans new campus.
Casper names a new CFO and CMO.
Evian is making its packaging more sustainable, invites others.
The Huffington Post ends unpaid contributions.
Instagram tests text-only stories.
Marriott‘s website irks China’s government.
Peugeot plans to re-enter the U.S. and go electric.
Target launches its own fragrance line.
Wyndham buys La Quinta hotels for $1.95 billion.
CAMPAIGNS:
Bud Light continues its “Dilly Dilly” campaign:
Nestlé introduces ruby chocolate in a pink KitKat for Japan—the first use of a new type of chocolate since it pioneered white chocolate in the 1930s.
Nestle drops the world-first pink "Sublime Ruby KitKat" – we had a taste https://t.co/9WNjPdxkBy #KitKat #chocolate #Ruby pic.twitter.com/8AxqWn7OCH
— City-Cost | Japan. (@citycostjapan) January 18, 2018
Pringles taps Bill Hader for its first Super Bowl spot.
Spike TV drops the mic pre-rebrand to Paramount Network.
Welp, since I’m outta here anyway I might as well tell you all the things I’ve been holding in for the past 18 years. Brace yourself bros. Shit’s about to get real. #GoodbyeSpike #SpikeUnfiltered
— SPIKE (@spike) January 16, 2018
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The post Brand News: 10 Things You Need to Know for Thursday January 18 appeared first on brandchannel:.
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