Atkins hires Rob Lowe as brand ambassador in shift to lifestyle (not diet) brand; more in our Q&A with CMO Scott Packer.
Chase looks to woo millennials with financial advice centers.
Concur rebrands to SAP Concur.
Diageo pulls Snapchat ad for Captain Morgan campaign.
Equinox releases #CommitmentCollection clothing with a cause:
HSBC taps Richard Ayoade for “Global Citizen” spot on Brexit:
IHOP‘s new campaign is all about the pancakes:
McDonald’s tests Archburger in Tulsa, OK, and Plano, TX.
#McDonald's testing fresh beef in 'Archburger' at seven Tulsa locations https://t.co/9CH5KtlK6p pic.twitter.com/FioNpehKwL
— Tulsa World Business (@TulsaWorldBiz) January 2, 2018
WHO classifies gaming addiction as a mental health disorder.
YouTube vlogger Logan Paul is in hot water, despite apology.
So sorry. pic.twitter.com/JkYXzYsrLX
— Logan Paul (@LoganPaul) January 2, 2018
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The post Brand News: 10 Things You Need to Know for Wednesday, January 3 appeared first on brandchannel:.
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