We’re very excited to bring you the latest version of BrandYourself – it’s a much more comprehensive software that helps you clean up and improve your online presence. This newest version has some changes from the old version, so we’ve put together this quick guide to take you through some of the new features and serve as a quick reference for where your information from the previous version is now located:
Your New Reputation Score
Your new Reputation Score gauges how your entire online presence helps or hurts your career – think of it like a credit score for your online presence. It identifies factors that are putting your career at risk, including potentially damaging search results, risky social media posts, and inappropriate social media images. It also looks at positive information about you on the web that benefits your career, like well-optimized & up to date properties. Your new Reputation Score is a numeric value, with the highest possible score being 800. We also provide a range of “very poor” to “excellent” as a guide to show how you stack up.
What to expect: Your new Reputation Score may be lower than your previous Search Score
You may notice that your new Reputation Score is comparatively lower than your previous Search Score that gave you a letter grade – that’s ok! Your Search Score only rated the first page of search results. Your new Reputation Score looks at your entire online presence, including search results, social media posts, and images. As online screening becomes more and more prominent, employers are now looking beyond just search results.
Your New Reputation Report
When you first log in, you’re brought to your Reputation Report – this is your dashboard. In the previous version, the information housed here was known as your “Report Card”. The Reputation Report provides an overview of your online presence, including:
- Your Reputation Score
- A high-level look at your risk factor in search results, social posts, and images
- A high-level look at your personal brand, including how many high-quality properties you’ve created and updated they are
- A high-level look at your search results
- Your BrandYourself profile visitors
- Our new Earnability Calculator that gauges how your online presence could be impacting your earning potential
Your New Reputation Builder
Here is where you can take action to improve your Reputation Score, including where you can clean up risk factors as well as build a positive personal brand. Your new Reputation Builder includes:
Action Plan
This section shows you the immediate next steps you should take to improve your Reputation Score.
Risk Factors: Search Results
Here we identify any potentially damaging Google results ranking for your name. Our technology has learned from over 200 million Google results to identify red flags that cause employers to reject candidates.
Risk Factors: Social Posts
Our new social post scanner applies machine learning to better accurately flag risk factors. Our machine learning engine has learned from over 20 million posts to identify the red flags that cause hiring managers to reject candidates.
Here is where you can also take action on the post itself by choosing to delete or untag yourself from the post or keep the post live.
Risk Factors: Images
Our all new image scanner finds images on your Facebook & Twitter that employers could find inappropriate. Our machine learning engine has learned from over 5 million photos to identify images containing behavior that could hurt your career opportunities.
Here is where you can also take action on the image by choosing to delete or untag yourself from the post or keep the image live. As you clean up
Personal Brand: Properties
If you’re coming from the older version, this is where you will find all of your links. In this section, you can build a positive personal brand that improves your Reputation Score wins you career opportunities. We take into account your industry as well as your current Reputation Score to provide a list of recommended properties that you should build and take you through how to best optimize them as well as how to keep them updated.
Personal Brand: Profile
Here is where you can activate as well as access your BrandYourself profile.
FAQ
Where is “My Report Card”?
The information that used to be housed on your Report Card can now be found on your Reputation Report, including:
- Your Reputation Score
- A high-level look at your risk factor in search results, social posts, and images
- A high-level look at your personal brand, including how many high-quality properties you’ve created and updated they are
- A high-level look at your search results
- Your BrandYourself profile visitors
- Our new Earnability Calculator that gauges how your online presence could be impacting your earning potential
Where is the “My Links” section? Or, where can find the links I submitted?
All of the links you previously submitted in the older version can now be found in the Properties section of your Reputation Builder. In this section, you can build a positive personal brand that improves your Reputation Score wins you career opportunities. We take into account your industry as well as your current Reputation Score to provide a list of recommended properties that you should build and take you through how to best optimize them as well as how to keep them updated.
Where can I find my Google results?
The first 10 pages of Google results ranking for your name can be found in the new Google Visibility section. Here you can mark each result as “Positive”, “Damaging”, or “Not Me.”. We’ll also notify you of any potentially damaging search results our technology flags in your Flagged Search Results section.
Why is my Reputation Score lower than my Search Score?
You may notice that your new Reputation Score is comparatively lower than your previous Search Score that gave you a letter grade – that’s ok! Your Search Score only rated the first page of search results. Your new Reputation Score looks at your entire online presence, including search results, social media posts, and images. As online screening becomes more and more prominent, employers are now looking beyond just search results.
The post Navigating BrandYourself’s New Software Update appeared first on BrandYourself Blog | ORM And Personal Branding.
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