Smirnoff launch first campaign for 25 years

Smirnoff vodka have launched their first global advertising campaign in a quarter of a century.

The famous Russian vodka brand, using the tagline ‘Infamous since 1864’ is using it’s heritage and strong branding to promote themselves in this new campaign.

The short film shows us the journey the drink has taken from it’s beginnings in Russia, moving across to America, then France and Europe.

Global Marketing Director of Smirnoff, Neil Shah, commented: “We’re delighted to share the far from ordinary story of Smirnoff and what it took to become the world’s no.1 vodka brand. This will be the first truly global campaign on the brand in more than 25 years and will launch with significant media investment in markets including: North America, Europe, Latin America and Africa.”

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