From packed yellow buses to doorbuster deals, staples of back-to-school marketing this year are sparse as the coronavirus pandemic casts a dark cloud over one of the biggest sales events for retail marketers.
You're reading Back-to-School Marketing Feels Heavy this Year by Sarah Young, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.
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