Wednesday, September 9, 2020

Dettol partners with TfL to help commuters get to a ‘new normal’

The partnership is part of a wider ambition from Dettol to keep protecting the nation and reduce the spread of Coronavirus and other illness-causing germs through simple and effective behaviour changes

The UK’s leading disinfectant brand Dettol has teamed up with Transport for London to provide free access to Dettol antibacterial hand sanitiser across all 270 London Underground stations from this week.

This partnership is part of a wider ambition from the trusted brand to keep protecting the nation and reduce the spread of Coronavirus and other illness-causing germs through simple, yet effective behaviour changes we can all continue to implement, at home and on the move.

“I’m really pleased that TfL and Dettol have teamed up to provide hand sanitiser to Tube passengers across the network. It is vital that we all play our part in making public transport as safe as possible by using hand sanitiser points, wearing a face-covering unless you are exempt, and travelling off-peak to enable better social distancing,” said Sadiq Khan, Mayor of London.

“Part of ‘getting back to normal’ is adapting to our ‘new normal’. Good hygiene is one of the foundations of good health and unlike any other time we have known before, our daily hygiene behaviours have the potential to directly affect the health and wellbeing of our loved ones and those around us. Creating opportunities – no matter how small – can reduce uncertainty and enable people to feel more in control,” said Susan Egstrand Regional General Manager Northern Europe; UK & Ireland at Reckitt Benckiser.

Dettol’s ‘Keep Protecting’ ambition champions the simple things, regularly washing your hands when you come home from outdoors, keeping surfaces in your home disinfected and using sanitiser when out and about to help keep us safe and healthy, aiding the return to a more ‘normal’ life; meeting friends and family, going to restaurants, back to work and back to school.

Pre-lockdown, around 2 million people used the Tube on an average day in London. Yet over the last six months, as we formed new ‘lockdown habits’ and have been restricted in all aspect of our ‘normal’ lives, the journeys and lifestyle choices we make have been anything but average. Dettol is committed to helping get the nation moving – and part of that, providing reassurance across the London Underground network.

“We know that Dettol has a meaningful role to play in disinfection and helping limit the spread of the virus. We are incredibly proud to have partnered with TfL to ensure Londoners getting back on the move, can do so with sanitised hands through access to over 800 Dettol hand sanitiser units,” added Susan Egstrand.

“It may seem simple, but these small habits really are huge acts of care and protection in helping stop the spread of illness-causing germs.”

The antibacterial product being dispensed to the public is Dettol’s hand sanitiser gel, which has been proven to kill 99.9 per cent of bacteria and viruses, including Coronavirus (SARS-COV-2). This gel uses 62% ethanol (alcohol) as the germ disinfection active ingredient, which is in line with Public Health England and WHO recommendations.

“We want everyone using our services to be confident when travelling with us. It is great that we can work with Dettol to provide their hand sanitiser to our customers and promote the importance of keeping your hands clean,” said Andy Lord Managing Director of London Underground.

“This partnership is testament to the many efforts made by our staff and passengers during the pandemic to help keep everyone sanitised. By working together, we can help get London moving again.”

This partnership is a continuation of Dettol’s ongoing commitment to disinfection, having recently supported front line NHS workers with the delivery of over 150,000 donated Dettol care packages and championing the Government’s ‘Enjoy Summer Safely’ campaign.

The article Dettol partners with TfL to help commuters get to a ‘new normal’ appeared first on World Branding Forum.

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