DKNY launches its Fall 2020 #DKNYSTATEOFMIND campaign

DKNY’s campaign lauds the spoken word, championing its ability to incite transformation, encourage positivity, and connect like-minded individuals from across the globe

The wise know: words matter. Language connects communities, articulates individuality and creates lasting change. And if the dynamism of 2020 has taught the world one thing, it is the unstoppable power of individuals who stand behind their words. Evoking the zeitgeist of the past year and inspired by the power of speech, DKNY clothing brand introduces the Fall 2020 #DKNYSTATEOFMIND Campaign.

#DKNYSTATEOFMIND lauds the spoken word, championing its ability to incite transformation, encourage positivity, and connect like-minded individuals from across the globe. Lensed by Brianna Capozzi, the campaign’s multinational cast includes Aiden Curtiss, Yasmin Wijnaldum, Ansolet Rossouw and Indira Scott. For the #DKNYSTATEOFMIND Men’s campaign, multi-hyphenate artist, David Alexander Flinn starred, art directed, and self-shot the menswear images.

To further praise the courage of the outspoken voice, DKNY identified a group of multifaceted individuals, whose words of independence, resilience, and love embody the #DKNYSTATEOFMIND sensibility. The talent recognised includes celebrities and cross-discipline change-makers from the fashion, entertainment, sports, and music industries.

Each luminary received a one-of-a-kind, #DKNYSTATEOFMIND sweatshirt, personalised with a self-authored quote by the VIP. Unique to each celebrity, the bespoke hoodies symbolically honour diverse perspectives and celebrate those who fearlessly use their words to shape our beliefs, drive our behaviour, and ultimately, forge our future.

In addition to the custom VIP sweatshirts, DKNY developed three, limited-edition hoodies. Featuring the brand’s own #DKNYSTATEOFMIND maxims, the gender-neutral pieces evoke the energy and New York-attitude, intrinsic to the brand. Retailing for US$69/£53.43 each, individuals can shop and share their #DKNYSTATEOFMIND, beginning 15 September, exclusively at DKNY.com.

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