Head & Shoulders unveils its Take It Up To 100 campaign

Patrick Mahomes and Troy Polamalu Are Back with Head & Shoulders to Take It Up to 100

Head & Shoulders, the official shampoo of the National Football League (NFL) for over ten years, is bringing Patrick Mahomes and Troy Polamalu together once again.

Last season, Patrick and Troy joined Head & Shoulders in a heated debate about what is more critical for success – a high-powered offence or a strong defence – whether they’re playing the game on the field or fighting flakes in the shower. This year, the dynamic duo is back and they’re taking it up to 100 on behalf of the brand’s new Take It Up To 100 Campaign.

Patrick and Troy have accomplished a lot this last year, with Patrick taking his play (and flake-free hair) to 100 as the Kansas City Chiefs quarterback and Super Bowl MVP, whilst legendary veteran safety Troy got to 100 by getting inducted into the Pro Football Hall of Fame.

In the brand’s latest campaign, Patrick and Troy go to absurd lengths to try to one-up each other when it comes to taking it up to 100, whether it’s being 100% invested on the field, answering 100% of mom’s phone calls, catching 100% of kids who fall off their bikes or having 100% dandruff protection thanks to Head & Shoulders.

“I’ve always taken it up to 100 with everything in my life – from football to my grades in school to my 100% flake-free hair and scalp,” shares Patrick. Troy agrees and adds that “the campaign has such a great message to encourage everyone to always give everything 100% no matter what.”

Head & Shoulders’ 100% dandruff protection gives you great hair, and the Patrick and Troy-like confidence to take everything up to 100. To find out how else Patrick and Troy are taking it up to 100 this season, watch this year’s commercial and stay tuned on Head & Shoulders’ Twitter (@HeadShoulders) to see how the campaign unfolds.

The article Head & Shoulders unveils its Take It Up To 100 campaign appeared first on World Branding Forum.