Manscaped lands its first overseas partnership with Sydney Roosters

Manscaped recently announced its exclusive multi-year partnerships with the UFC and the San Francisco 49ers

Manscaped, the brand in below-the-waist grooming and hygiene, is proud to announce its newest partnership with the Sydney Roosters of the National Rugby League (NRL), the most elite rugby league competition in the world. A Foundation Club, the Sydney Roosters are steeped in tradition and, with 15 Premierships to date, they are amongst Australia’s oldest and most decorated sports franchises.

This is the first international partnership announced by the world’s fastest-growing men’s grooming brand, who went public with exclusive multi-year partnerships with several high-profile sports organisations earlier this year, including UFC and the San Francisco 49ers.

“Our sports partnerships drive tremendous brand awareness for everyone involved, so we’re highly selective in finding the right partners who resonate with our mission and fanbase,” said Joey Kovac, Manscaped’s Senior Director of Marketing. “Needless to say, we couldn’t be happier to be working with one of the NRL’s most iconic, respected, and high-performing teams. We look forward to being part of the action as they compete for the Premiership this season.”

The partnership kicked off last Friday night during the Roosters’ win over the Brisbane Broncos at Sydney Cricket Ground, known to many as Australia’s most storied and prestigious public sporting stadiums.

The debut of the sponsorship was a spectacle seen by spectators socially distanced in the seats, in addition to fans worldwide who tuned in to the game, with LED logo placement wrapping around three levels of the famed landmark and static signage sprawled out on the field.

Manscaped will be further integrated into the remaining home games of the 2020 season, as well as in a number of the Club’s key digital assets. Finally, Roosters players will have Manscaped products always within reach, ensuring they look and feel their best before and after every game.

Roosters COO Jarrod Johnstone was excited to announce the new international partnership. “The Sydney Roosters are thrilled to be partnering with Manscaped for the remainder of our 2020 Season as we chase a third consecutive NRL Premiership. With Manscaped already sharing partnerships with global sporting brands such as the UFC and the San Francisco 49ers, we are extremely honoured to be their first partnership down under as they look to increase their presence in Australia,” Johnstone said.

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