When customers feel uncertain they hesitate. They can demonstrate a desire and a need to move forward, but they don’t buy. They keep pumping the brakes and delaying purchase decisions until the very last moment. This is just-in-time buying.
You're reading Just-in-Time Buying and Why It’s Disrupting Your Business by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.
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