How many of those billions result from Igor naming their four latest and greatest products? It’s hard to say with certainty, but what in life is certain? What’s unquestionable is that Arm had the best-in-class name approval process of any large company we’ve worked with in over 20 years: there was a single decision maker, and we worked directly with her. And they had the intelligence and fortitude to skip the market testing of names, which is the time-honored practice of eliminating the best names and elevating the vanilla, just so no one has to take responsibility for making a decision.
CNBC: “Arm climbs 17% in Nasdaq debut after pricing IPO at $51 a share. At the open, Arm was valued at almost $60 billion. The company, trading under ticker symbol “ARM,” sold around 95.5 million shares. SoftBank, which took the company private in 2016, controls around 90% of shares outstanding.”
Igor’sArm Case Studies.
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