Parq Vancouver is an haute mullet hybrid hospitality concept. Blending two luxury hotels in one “urban resort,” it will offer a serious/fun mix of high-end and business hotel when it opens later this year.
Born in Las Vegas but customized for Vancouver, the $490 million project is developed by Paragon Gaming Holding Co., owners of the Hard Rock in Lake Tahoe and overseers of expansion of iconic Vegas properties Excalibur and Luxor.
Scheduled to open in the fall, Parq Vancouver is the largest private development in Canada’s Western-most province of British Columbia.
With 517 hotel rooms, eight restaurants and bars, 600 slot machines, 75 gaming tables and a high-limit gaming floor with 11 luxury private salons, the LEED Gold “urban resort” is the only such certified hotel complex in Vancouver.
But it is not being promoted as a Vegas-style casino, but more like a business hotel for fun. Elevators take guests straight to their rooms, restaurant, and/or meetings with no casino walkabouts.
Its dynamic offerings include two luxury and lifestyle hotels—western Canada’s first JW Marriott Hotel and a first-to-market Autograph Collection Hotel, the DOUGLAS—with the design created to reflect Vancouver’s skyline.
The amenity-laden JW Marriott Parq Vancouver offers sumptuous, luxurious residential design in 329 exquisite guest rooms and luxury suites to accommodate the needs and desires of both business and leisure traveler.
Paying homage to the original Douglas fir trees that laid the foundation for Vancouver’s thriving economy, the DOUGLAS, an Autograph Collection Hotel, masterfully connects people and place, seamlessly introducing nature into an elegant urban environment.
The complex boasts 60,000 square feet of meeting space, outdoor terraces, city views, meeting pods outfitted with furniture and Vancouver’s largest hotel ballroom on its fourth floor. On floor six, there’s a 30,000-square-foot open air park with hundreds of local pine trees.
As Bloomberg‘s headline puts it, “Could This Be North America’s Most Fun Business Hotel? The $490 million Parq Vancouver project is using its Las Vegas roots to create a non-Vegas experience.”
Paragon CEO Scott Menke told Bloomberg that his company isn’t treating Vancouver as a stand-in for Vegas but celebrating its own unique qualities. “The more time that we spent in the marketplace and saw the diversity and the depth—and learned what Vancouver is all about—I really think that it’s the best location in North America right now.”
“The revenues in Vancouver have grown consistently within the past 10 years; pretty much every other market has not seen a raise in table revenues.”
Vancouver is booming with business growth and tourism and by the end of July, nonstop flights between Vancouver and China will have increased by almost 24 percent in six months, and in the next 18 months, will increase by 46 percent, according to Business Vancouver.
Dave Gazley, VP of Tourism Vancouver, said more than 10 million people paid a visit last year—a new record for the city. “We don’t have enough hotel rooms in Vancouver at the moment,” said Gazley. “Especially in the summer.”
A huge attraction to guests and locals alike will be the food options overseen by Las Vegas restaurateurs, James Beard award nominees (and “power couple“) Elizabeth Blau and Kim Canteenwalla.
They’re developing eight new world-class restaurants and lounges, including Mrkt East, offering tandoor-cooked meats, breads and curry bowls, and 1886, an haute Chinese experience offering dim sum and noodles that high-limit rollers can order to private salons and tables around the clock.
This is Paragon’s second attempt to establish a foothold in Vancouver, after a 2010 proposal for a downtown casino was rejected after a group of activists called Vancouver Not Vegas lobbied for a moratorium on casino growth. Looks like the second time’s the charm, with a unique hospitality experience that will transform Vancouver—and raise the bar far beyond.
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