CES 2018: Qualcomm Unveils New Look and Partners

Qualcomm wants to make cars not only smarter, but safer and more entertaining. At its CES 2018 press conference on Monday, Qualcomm announced partnerships with Jaguar, Land Rover, Honda and China’s BYD electric car-maker to bring Snapdragon infotainment to their vehicles.

The vehicles—and their drivers—will benefit from advanced connectivity with state-of-the-art Qualcomm Snapdragon chips, meaning “ultra-quick, reliable and efficient internet, limitless in-car entertainment and over-the-air downloads.”

Future Jaguar and Land Rover vehicles to benefit from advanced connectivity with state of the art Qualcomm® Snapdragon® chips: ultra-quick, reliable and efficient internet, limitless in-car entertainment and over-the-air downloads @Qualcomm #CES2018 https://t.co/zb6JOt7pMI

— Jaguar Land Rover (@JLR_News) January 8, 2018

In voice-enabled products, the San Diego, Calif.-based Qualcomm is providing technology platforms for Amazon’s Alexa, Microsoft’s Cortina and Google’s Assistant.

As tech analyst Patrick Moorhead tweeted Monday, “Qualcomm’s voice platform supports EVERY platform I’m aware of. One physical design, every platform: Alibaba, Amazon, Baidu, Google, Cortana. Saves OEM and ODM money.”

Qualcomm’s voice platform supports EVERY platform I’m aware of. One physical design, every platform: Alibaba, Amazon, Baidu, Google, Cortana. Saves OEM and ODM money. pic.twitter.com/OB9pcwbePk

— Patrick Moorhead (@PatrickMoorhead) January 8, 2018

Lenovo’s Snapdragon-powered Miix630 PC with Windows 10 and the voice-activated Lenovo Smart Display with Google Assistant built-in that’s powered by the Qualcomm Home Hub Platform.

Your 2018 is about to get a whole lot easier. Meet the voice-activated @Lenovo Smart Display with @Google Assistant built-in & powered by Qualcomm Home Hub Platform. #LenovoCES https://t.co/HXqLvPBy5q

— Qualcomm (@Qualcomm) January 9, 2018

Snapdragon is also powering the all-in-one Oculus One VR headset, for which Xiaomi is Facebook’s global launch partner; they’re also building a China-specific model.

Xiaomi is partnering with @Oculus to make high-quality VR accessible to more people via two all-in-one VR headsets: Oculus Go available globally and Xiaomi Mi VR Standalone in China – both powered by the @Qualcomm Snapdragon Mobile VR Platform for an amazing VR experience. pic.twitter.com/RsKjNTiHkg

— Wang Xiang (@XiangW_) January 8, 2018

In other news from the company that “invents the tech the world loves,” Qualcomm is also helping bring 5G to mobile devices. Qualcomm‘s president Cristiano Amon says the brand is developing 5G technology that will show up in a smartphone by next year.

Our own @cristianoamon at #CES2018 discussing how Qualcomm will make #5G a reality by next year. pic.twitter.com/cT9nTBP57B

— Qualcomm (@Qualcomm) January 8, 2018

Amon told reporters and analysts at CES on Monday that 5G will be available “earlier than anybody thought. We’re going to get 5G in a smartphone by 2019.”

Qualcomm, which is also bringing a new logo and visual identity to CES 2018, is poised for growth through new opportunities and partners. “We have been spending time over the past two years to diversity our company,” Amon said. New segments like automotive and the Internet of Things could be worth billions of dollars to its business in the very near future.

Below, watch Amon’s CES keynote (at 14:22) and Qualcomm’s new brand video:

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